Meaning behind the logos
Two primary logos represent the Carpe U brand. The first is a lightning bolt.
When we see lightning, it’s something vast and powerful, a charge of energy. It only lasts for a moment, but its impact can be lasting; it elicits a reaction from every living creature in that moment, be it fear or respect. It can’t be ignored.
At Carpe U, we want to initiate a charge in your life that causes a reaction. Your life (spirit, mind and body) is a big deal; it is of monumental importance in this moment. It should be respected and held in high regard. You can’t ignore the state of your being forever. Both lightning and the phrase carpe diem stress the importance of the moment. This logo is also made from an L and an upside down M, after the initials of the founder of Carpe U.
The second logo is a 3 strand cord. It is inspired by the scriptural foundation of Carpe U, Ecclesiastes 4:12, “Though one may be overpowered, two can defend themselves. A cord of three strands is not quickly broken.” This is the basis of everything that we are about. From the fibers of our clothes to our Spirit, Mind, and Body awareness, it all stems from this verse. What does the cord of your life look like? Hopefully similar to the logo, but if not, then join the rest of us in seizing the moment! Don’t worry. We’ll get stronger with time.
Seizing Every Moment...